Boolean search for social media monitoring: What to track, how to track, and why (Search Engine Watch)

Search Engine Watch: Boolean search for social media monitoring: What to track, how to track, and why. If you have any experience with social media monitoring platforms, you know that getting precise results may be tricky at times: Apps can show a lot of noise for brands with common names or, quite the contrary, miss some valuable data behind due to the restrictive filters. That’s when Boolean search fits in perfectly.”