The Big Smoke: Here’s how easy it is to become a fake Instagram celebrity

The Big Smoke: Here’s how easy it is to become a fake Instagram celebrity. “Marketing agency Mediakix conducted an investigation into the world of online fraudsters, creating two fake Instagram influencer accounts. One was a lifestyle and fashion focused Instagram model – ‘calibeachgirl310’ – the other, a travel photographer. To help create the perfect fake account, Mediakix hired a real person – a model in fact – and created the content through a one-day photo shoot. The second account, ‘wanderingggirl,’ however was created with nothing but stock images.”

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