CNN: Snapchat creators earn serious money from making AR filters

CNN: Snapchat creators earn serious money from making AR filters. “[Ana] Casciello is part of a community of about 100 ‘official lens creators’ who make custom augmented reality lenses for Snapchat. Many creators find ways to earn tens of thousands of dollars creating sponsored AR lenses for brands, including Nike (NKE) and Fanta, and selling merchandise such as t-shirts.”

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