Neowin: Search engine Ecosia boosts tree counter speed as usage grows

Neowin: Search engine Ecosia boosts tree counter speed as usage grows. “The search engine, Ecosia, has announced that it’s tree planting counter on its homepage has been sped up to reflect that a tree can be planted every 0.8 seconds by the company instead of every 1.1 seconds. If you’ve not heard of the search engine before that’s because it’s pretty small compared to Google but it’s gaining interest because it ploughs its profits into planting trees, rather than paying out dividends to its owners. Essentially, the model behind Ecosia is the more you search and the more ads that are pressed, the more trees there are that get planted.”

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