Search Engine Land: Now, more than 50% of Google searches end without a click to other content, study finds

Search Engine Land: Now, more than 50% of Google searches end without a click to other content, study finds. “‘Zero-click searches …. have been on a steady rise for years, and I don’t expect that to reverse or plateau anytime soon,’ Rand Fishkin, founder of SparkToro, commented on the updated findings of his Google clickstream data study, released Tuesday. The updated data provided by Jumpshot found that in June, for the first time, the majority of Google searches (50.33%) ended without a click on an organic or paid search result.” WOW.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.