TechCrunch: The NFL joins TikTok in multi-year partnership

TechCrunch: The NFL joins TikTok in multi-year partnership. “The NFL and social video app TikTok today announced a multi-year partnership to bring NFL content to worldwide fans, just ahead of the NFL’s 100th season kick off on September 5. The partnership includes the launch of an official NFL account on the video platform, as well as a series of NFL-themed hashtag challenges, and other marketing opportunities for brands around the NFL content.”

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