Phys .org: With ‘retargeted’ advertising, sooner is better than later

Phys .org: With ‘retargeted’ advertising, sooner is better than later . “At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks following, besieged by handbag ads wherever they go on the internet. In the world of online marketing, this is known as ‘retargeted’ advertising, and it has become ubiquitous.”

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