Search Engine Journal: Only 50% of Consumers Believe Search Results Provide Accurate Information About Brands

Search Engine Journal: Only 50% of Consumers Believe Search Results Provide Accurate Information About Brands. “New research on the expectations of consumers searching for brand information finds only half believe information in search results is accurate. Further, consumers hold brands responsible for the inaccurate information, even when it appears outside of a brand’s official channels.”

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