AdAge: Why Reddit Is Leaning Into The Idea Of ‘Community’

AdAge: Why Reddit Is Leaning Into The Idea Of ‘Community’. “In a small May 2019 Digiday poll, 34 percent of the marketers surveyed said they avoid Reddit due to brand safety concerns. But Reddit has a survey of their own to point to: A YPulse study commissioned by Reddit released earlier this month included the surprising stat that 72 percent of Reddit users, or Redditors, say brands are welcome to join the conversation.”