Search Engine Journal: 3 Places for SEO Beginners to Focus Their Time . “I’ve been in digital marketing for more than 20 years, so SEO is second nature to me now. But I’ve also put the time into learning SEO and staying up to date. What I’m saying is this: even I had to start somewhere with SEO, and if I can do it, anyone can. Here are three areas of SEO that I suggest you pay attention to as you hone your skills in the craft over time. This list isn’t exhaustive.” A rare argument for the importance of SEO that doesn’t leave me wanting to throw things.