Arizona State University: Social media text mining can predict a company’s ‘brand personality’. “‘Brand personality scales’ have been around for many years, using consumers’ feedback to attribute human characteristics to companies. These scales, which find that Cracker Barrel is ‘wholesome’ and Sephora is ‘contemporary,’ have proven to be reliable marketing tools. Now, a team including an Arizona State University professor and IBM researchers have harnessed machine learning to accurately predict brand personality ratings by analyzing hundreds of thousands of social media posts.”
State Archives of North Carolina: New Additions to Civil War Digital Collection. “A selection of 12 volumes from the Soldiers’ Home Association have been added to the Civil War digital collection. These volumes document the history of medical care for veterans and the elderly around the turn of the 19th century.”
MakeUseOf: The Best Free Online City Building Games Like SimCity. “SimCity is one of the original city building games. Although Cities: Skylines now holds the city building and management crown, SimCity holds a place in the hearts of many would-be city planners. And with good reason. However, if you don’t have the time to play SimCity or Cities: Skylines, why not try a browser-based city building alternative? Online city building games may not have the same depth as SimCity, but they’re great fun nonetheless.”
Search Engine Journal: DuckDuckGo Study Finds More People Would Use Google Alternatives if Given a Choice
Search Engine Journal: DuckDuckGo Study Finds More People Would Use Google Alternatives if Given a Choice . “A study commissioned by DuckDuckGo finds more people would use non-Google search engines if they were offered a choice. To that end, DuckDuckGo proposes that Android smartphones come with a search preference menu that lets users choose their own default search engine.”
The Verge: DeepMind’s StarCraft 2 AI is now better than 99.8 percent of all human players. “DeepMind today announced a new milestone for its artificial intelligence agents trained to play the Blizzard Entertainment game StarCraft II. The Google-owned AI lab’s more sophisticated software, still called AlphaStar, is now grandmaster level in the real-time strategy game, capable of besting 99.8 percent of all human players in competition. The findings are to be published in a research paper in the scientific journal Nature.”
CNET: Microsoft warns Russian hackers could target the 2020 Olympics. “Microsoft has tracked ‘significant’ cyber attacks against sports authorities and anti-doping agencies, the tech giant announced Monday. The group, called Strontium, Fancy Bear or APT28, could impact the Tokyo 2020 Olympic Games, Microsoft warned.”
Small Business Trends: Spreadsheet. com Brings Collaboration to This Popular Business Tool. “Spreadsheet.com wants to bring something new to a tried and true business form. As a result, they are changing the traditional spreadsheet and adding a new database and project management tools. The redesign tweaks make this familiar business tool more collaborative.”
Fast Company: The first map of America’s food supply chain is mind-boggling. “My team at the University of Illinois just developed the first high-resolution map of the U.S. food supply chain. Our map is a comprehensive snapshot of all food flows between counties in the U.S.—grains, fruits and vegetables, animal feed, and processed food items.” I don’t want to get into a whole compare/contrast thing, but I do want to note that Arizona State University released a food supply chain tool in April.
Ars Technica: Facebook’s new political-ad policy already showing cracks, loopholes. “If you create a system, someone will try to game it—that’s true of everything from Candyland to the tax code. And so we should not be terribly surprised that Facebook—which is desperately trying to create some kind of coherent system for political advertising and speech as the United States careens headlong into the 2020 election season—already has players pushing to exploit loopholes in its policy.”
BBC: Georgia hit by massive cyber-attack. “A huge cyber-attack has knocked out more than 2,000 websites – as well as the national TV station – in the country of Georgia. Court websites containing case materials and personal data have also been attacked.”
New York Times: Ready. Set. Write a Book.. “This year marks the 20th anniversary of the National Novel Writing Month project, which challenges people to write a 50,000-word novel in November. NaNoWriMo, as it is known, is a nonprofit that supports creative writing and education. Those who sign up for the group’s free annual event get community support, progress tracking and motivational advice to complete a book draft. If you think you have a novel in you, here is a quick guide to digital tools to help you along your way.” Every year I try NaNoWriMo, and every year I fail past all conception of failing.