BuzzFeed News: How A Massive Facebook Scam Siphoned Millions Of Dollars From Unsuspecting Boomers. “Since 2015, Ads Inc. has made money — lots of it — by executing one of the internet’s most persistent, lucrative, and sophisticated scams: the subscription trap. The subscription trap works by tricking people into buying what they think is a single free trial of a celebrity-endorsed product. Although the customers would receive the product — which in most cases was not made by Ads Inc. itself — in reality, the celebrity has nothing to do with the offer. And in purchasing the free trial, the customer unwittingly commits to a pricey monthly subscription designed to be hard to cancel.” This might explain some of the Facebook account renting as well.