Wired: Devin Nunes and the Power of Keyword Signaling

Wired: Devin Nunes and the Power of Keyword Signaling. “When there is limited or no content available on a topic, it’s possible to game search engines to guarantee that certain keywords will be directed to content that includes these terms or is tagged accordingly. This is why conspiracy theorists were able to capitalize on the concept of a ‘crisis actor.’ By producing a plethora of insidious content rife with the term and maximizing SEO, conspiracy theorists filled what Microsoft’s Michael Golebiewski and danah boyd referred to as a ‘data void.’ Searches for ‘crisis actor’ got conspiratorial results until other sources filled the void with more legitimate content debunking the theory.”