Ars Technica: Google buys Fitbit for $2.1 billion

Ars Technica: Google buys Fitbit for $2.1 billion. “t’s official: Google is buying Fitbit. The company announced the move in a blog post this morning, and reports say the deal is worth $2.1 billion.” I don’t feel great about this; Google does not have a good track record of successfully integrating hardware companies (NEST), and its own hardware has had its problems. I’m trying to think of a company that’s good at making hardware that isn’t primarily hardware-focused, and I’m not having any luck.