CNN: Facebook denied financial services opportunities to women and older people, lawsuit alleges. “Facebook is facing a proposed class action lawsuit for allegedly denying people financial services products based on age and gender. A complaint filed Thursday in a federal district court in San Francisco alleges that financial services ads on Facebook were targeted away from women and older people over the past three years. The complaint defines older people as those who are at least 40 years old.” That last sentence. OUCH.