Search Engine Journal: How to Find Subject Matter Experts Using Slack & Other Web Communities

Search Engine Journal: How to Find Subject Matter Experts Using Slack & Other Web Communities. “It is blatantly obvious when a non-expert tries to write something for an expert audience. To succeed at SEO through non-branded educational content, brands and websites must attempt to raise their editorial standards to that of a magazine or newspaper. This starts with developing relationships and making connections with experts in the community of people interested in the topic you are publishing about.”