BetaNews: Consumers shun social media and apps in favor of emails and texts

BetaNews: Consumers shun social media and apps in favor of emails and texts. “In recent years there has been an explosion in the number of different channels that businesses use to keep in touch with their customers. But a new study from cloud communications platform Twilio reveals that the newer channels aren’t especially popular, with 83 percent of global consumers saying they prefer email when receiving communications from businesses.”