Opinion: The more outrageous the lie, the better it is for Facebook’s bottom line (Los Angeles Times)

Los Angeles Times: Opinion: The more outrageous the lie, the better it is for Facebook’s bottom line. “Digital platforms try to engage users with their services for as long and as intensively as possible. This lets them sell ads and gather personal data, which then generate more value. It turns out that lies generate outrage and fear and these emotions generate engagement. So as long as a platform’s financial returns align with outrage, it is optimized for information rubbish. It’s difficult to stop the dissemination of bad information, consistent with free speech values. But what we can do is check the dominance of platforms that profit from misinformation and empower users to defend against it.”

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