Wired: Instagram Will Test Hiding ‘Likes’ in the US Starting Next Week

Wired: Instagram Will Test Hiding ‘Likes’ in the US Starting Next Week. “Months after the company tested hiding “like” counts in Canada, Australia, New Zealand, Japan, Ireland, Italy, and Brazil, CEO Adam Mosseri announced today at WIRED25 that some US Instagram users can expect their like counts to vanish from public view. The company will begin testing next week, at first rolling out the change to a limited number of accounts.” That’s this week, as this story was released on November 8.