Phys .org: Platforms can’t settle on ‘appropriate’ engagement-boosting practices

Phys .org: Platforms can’t settle on ‘appropriate’ engagement-boosting practices . “Is it ok to use keywords that you know people are searching for, but not ok for ‘bots’ to direct traffic to your site? Will you be punished, suspended or banned from Google, Facebook and Instagram because how you strategize with the algorithm is deemed illegitimate? Researchers at Rutgers University say more consistent standards are needed for advertisers, journalists, influencers and marketers seeking to boost their visibility on platforms such as Google, Facebook and Instagram.”