The hidden costs of social media use in elections: A Ghana case study (The Conversations)

The Conversation: The hidden costs of social media use in elections: A Ghana case study. “These more inconspicuous costs of social media campaigns are evident in Ghana, a country that boasts a stable party system, closely fought elections, and regular peaceful transfers of power. We recently conducted research on the role of social media in politics in the country. We found that the significance of social media is far greater than internet penetration figures alone would suggest. Politicians are investing heavily in the space and this is having a number of subversive effects.”