ProPublica: Facebook Ads Can Still Discriminate Against Women and Older Workers, Despite a Civil Rights Settlement

ProPublica: Facebook Ads Can Still Discriminate Against Women and Older Workers, Despite a Civil Rights Settlement. “For Dolese Bros. Co. construction and supply company, which has a fleet of 300 trucks, recruiting enough qualified drivers in rural Oklahoma has been a challenge….The company used Facebook’s new special ads portal, which doesn’t allow targeting by gender, age, race or ethnicity. That was fine with Dolese. While its drivers tend to be men, the company has no gender preference. ‘The gals we have in our group are fabulous,’ [Kermit] Frank said. ‘We’d take any and all of them we could ever get.’ By the time the ad stopped running ten days later, more than 20,000 people had seen it. Eighty-seven percent of them were men.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.