MEL Magazine: An Oral History of Rickrolling

MEL Magazine: An Oral History of Rickrolling. “Rickrolling is a bait-and-switch prank where someone posts a link that seems relevant to whatever discussion they’re having, but then the link redirects to Rick Astley’s ‘Never Gonna Give You Up.’ The prank of doing a bait-and-switch on 4chan is one of the oldest pastimes of the site.”