Phys .org: News aggregator websites play critical role in driving readers to media outlet websites

Phys .org: News aggregator websites play critical role in driving readers to media outlet websites. “News aggregators help to simplify consumers’ search for news stories by gathering content based on viewing history or other factors. Commonly used aggregators include Google News, Yahoo! News, and others. They offer links to news stories published by news outlets and save consumers considerable time and effort in finding news. New research in the INFORMS journal Marketing Science examined the relationship between the two, specifically data compiled after the shutdown of ‘Google News’ in Spain in December 2014.”

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