Wired: Behind the Scenes at Rotten Tomatoes

Wired: Behind the Scenes at Rotten Tomatoes. “Strange as it is, a website that evaluates films via cartoon tomatoes might be the closest thing our fractured, post-gatekeeper culture has to an arbiter of good taste. The site’s Tomatometer has become, as one early employee put it, a Good Housekeeping Seal for visual entertainment. Red means good, green means bad. The Tomato­meter is run by a team of ‘curators’ who read just about every known review from a gigantic pool of approved critics, then decide if each is positive or negative. Once a movie has five reviews, it is Tomatometer-eligible.”