Search Engine Watch: The perils of tricking Google’s algorithm

Search Engine Watch: The perils of tricking Google’s algorithm. “Google has been regularly introducing algorithm updates to improve the quality of its search results. But it also penalizes sites that employ unethical or outdated practices to rank higher. This can adversely impact a brand’s reputation and bottom line. Ideally, these updates should be used as a guide for improving a site’s UX, ranking on SERPs is an end result that will follow. Read on to know the ill-effects of chasing Google’s algorithms. There’s also a bonus involved! You will also learn some effective tips to stay on top of these updates while boosting your business reputation.”