Tubefilter: The FDA Is Studying Influencers Who Endorse Healthcare Products

Tubefilter: The FDA Is Studying Influencers Who Endorse Healthcare Products. “The Food and Drug Administration (FDA) is probing the world of influencers who endorse healthcare products. In a proposal published Jan. 28, the agency said it’s already conducted two related studies. One concluded that more people buy drugs and products endorsed by physicians, pharmacists, and other consumers than drugs endorsed by celebrities. The other found that consumers think expert endorsers are more credible than celebrities, but pay the same amount of attention to ads from both.”

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