The Verge: The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all

The Verge: The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all. “The J.M. Smucker Company, which makes Jif, has teamed up with Giphy to release a special jar of Jif peanut butter that replaces the classic Jif branding on the label with ‘Gif.’ The idea seems to be that the special edition jar should be placed next to a normal jar of Jif, like it is in the picture at the top of this post, to prove that there’s an obvious difference in how each word should be said.” I am on team soft-g-for-both.

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