Search Engine Land: Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]

Search Engine Land: Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]. “American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to inaccurate (or fake) online reviews.”

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