Phys .org: Online shoppers swayed by customer reviews of physical products—not experiences

Phys .org: Online shoppers swayed by customer reviews of physical products—not experiences. “We live in a world of online reviews. Before spending on everything from restaurant meals to a new pair of jeans or even a European vacation, many of us often check Amazon, Yelp or TripAdvisor first. But not all customer reviews are created equal. In fact, we put more trust in reviews about material items than we do about experiences.”

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