Japan Times: Fashion week is compelled to go online

Japan Times: Fashion week is compelled to go online. “The runway shows and their accompanying exhibitions, where buyers’ orders are actually taken, incur astronomical costs. The size of the brand doesn’t matter, they all have to send out invitations via PR agencies, book models and plan after-parties — a significant financial outlay that must be recouped though sales in order to survive. For smaller brands, fashion weeks are already a gamble.”

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