FiercePharma: Docs are talking about COVID-19 on social media—and pharma is looking for lessons

FiercePharma: Docs are talking about COVID-19 on social media—and pharma is looking for lessons. “During the COVID-19 pandemic, healthcare providers want to talk. So they’re logging onto social media, joining conversations and offering insights more actively than ever before, according to CM/Compas research. COVID-19 conversations around disease states have increased 1,000% among healthcare professionals (HCPs) and 2,500% among consumers, with both sharing the same types of content, according to a social listening study that ran from Jan. 1 through March 19.”

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