Vice: Coronavirus Killed the Influencer Market – Maybe for Good

Vice: Coronavirus Killed the Influencer Market – Maybe for Good. “Both brands and influencers are at high risk of looking crass in the current climate. There has been a significant backlash against influencers (see: Arielle Charnas) producing content about coronavirus. A scroll through any influencer’s feed will show them attempting to grapple with the fact they can’t go out to make content and that some of their followers might be sick or be key workers who put themselves at risk of infection every day. Some post emotional essay-length captions about how we have to stay inside. Others who choose to continue as usual now get questioned by their own followers over whether they should be selling frivolous items.”

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