BBC: How Drake harnessed TikTok to slide to number one

BBC: How Drake harnessed TikTok to slide to number one. “The Chinese-owned social media app, in which users create 15-second clips, usually set to music, was second only to WhatsApp in global downloads last year. With a billion users of its international version, it’s increasingly established itself as a way for unknown artists to score a breakout hit – from Lil Nas X’s Old Town Road, to Doja Cat’s Say So and Arizona Zervas’s Roxanne – in the same way that featuring in a television advert could supercharge an artist’s sales in the pre-internet era.”

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