GQ: How Instagram Live Became Appointment Viewing

GQ: How Instagram Live Became Appointment Viewing. “On Instagram Live on any given day over the past two months, you may have watched SZA lead a sound bowl meditation, Rihanna and Lil Uzi Vert do the Futsal Shuffle, or Offset make an offer on Reese Witherspoon’s dad’s car. Seemingly overnight, Instagram Live has become a digital smorgasbord, catering to all manner of pop-culture predilections, many of which you probably didn’t know you had in the first place…. While all these shows differ in content, there’s an energetic thread that runs throughout them: a quaint clumsiness and a spontaneous sort of humanity that you rarely encounter in such abundance on celebrity social media channels.”