“It’s lucrative”: Zimbabwe’s farmers turn to social media to stop the rot (African Arguments)

African Arguments: “It’s lucrative”: Zimbabwe’s farmers turn to social media to stop the rot. “Since Zimbabwe started lockdown measures on 30 March, farmers have been struggling to sell their produce. With restaurants closed and people staying away from markets, tonnes of tomatoes, avocados and other fruit and veg have been rotting in piles across the country. Since COVID-19, many farmers have recorded losses of thousands of dollars. Some, however, have adopted new strategies to sell their produce. In the past few weeks, marketing posters have increasingly been popping up across social media platforms like Twitter, Facebook, and WhatsApp advertising direct home deliveries.”