Artnet: 7 Practical Tips for Engaging Art Lovers Through Social Media That We Learned From an Internet Cowboy and the Meme King of London

Artnet: 7 Practical Tips for Engaging Art Lovers Through Social Media That We Learned From an Internet Cowboy and the Meme King of London. “One lesson that the lockdown era has laid bare is that, when it comes to museums, not all social media presences are created equal. While many of them offer outstanding IRL experiences, cracking the code of what will gain traction online is a different skill altogether.”