ArtNet News: In a Post-COVID World, What Museums Do Outside Their Walls Will Become as Important as What They Put on Them

ArtNet News: In a Post-COVID World, What Museums Do Outside Their Walls Will Become as Important as What They Put on Them. “That this sector attracts 2.5 times the population of the US each year is remarkable in itself. But the economic impact of museums extends far beyond what happens inside their buildings. Collectively, according to a 2017 report from the American Alliance of Museums, these organizations contribute more than $50 billion to the GDP, generate $12 billion in tax revenue, and produce over 725,000 jobs—double that of the professional sports industry. In the wake of COVID-19, the size and impact of this economic footprint means that the health and vibrancy of our cities and communities is closely tied to the fate of museums.”