Mother Jones: The Gas Industry Is Paying Instagram Influencers to Gush Over Gas Stoves

Mother Jones: The Gas Industry Is Paying Instagram Influencers to Gush Over Gas Stoves. “The gas cooking Insta–trend is no accident. It’s the result of a carefully orchestrated campaign dreamed up by marketers for representatives with the American Gas Association and American Public Gas Association, two trade groups that draw their funding from a mix of investor- and publicly owned utilities. Since at least 2018, social media and wellness personalities have been hired to post more than 100 posts extolling the virtues of their stoves in sponsored posts. Documents from the fossil fuel watchdog Climate Investigations Center show that another trade group, the American Public Gas Association, intends to spend another $300,000 on its millennial-centric ‘Natural Gas Genius’ campaign in 2020.”

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