Here is the future of music: monetized livestreams (Bandwagon)

Bandwagon: Here is the future of music: monetized livestreams. “Since the start of quarantine, there has been an influx of livestream content, with many artists flocking to platforms like Twitch, YouTube and Instagram to perform and connect with their fans. On Twitch alone, there was a 524% rise in viewership hours during March, on the platform’s music and performing arts category. Instagram Live also saw a 70% surge in usage that same month. Despite the increased interaction between musicians and their audiences, most of these online concerts come free of charge, thus, threatening how the music industry makes money.”

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