Sydney Morning Herald: Facebook and Google must move away from the zero-sum game

Sydney Morning Herald: Facebook and Google must move away from the zero-sum game. “The Facebook business model is to observe the behaviour of its users, reduce them to stereotypes and then package this data to commercial and political advertisers. Its algorithms feed off ‘engagement’, which is fuelled by outrage, fomenting a commercial incentive for bad behaviour. Moderation is woefully inadequate, outsourced and post facto. If Facebook were serious about keeping the network clean it would hire the tens of thousands of workers required to do it. This has left Facebook with a potent advertising machine which many advertisers don’t feel safe to use.”

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