Arab News: Five fashion brands with digital-only collections

Arab News: Five fashion brands with digital-only collections. “What is a digital fashion collection? Essentially items that will never physically exist. Part creative outlet (dress your Bitmoji avatar in Alexander McQueen), part hypebeast flex (Fortnite’s ‘skins’ are now must-have revenue-drivers) and part opportunity for the fashion world to address its environmental footprint.”

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