Mother Jones: Meet the 21-Year-Old Explaining the Science Behind Your Favorite TikTok Hits. “What is it about ‘Say So’ by Doja Cat that makes you want to dance? Why does “Ribs” by Lorde make me feel nostalgic? What makes ‘Love on Top’ by Beyoncé so good? Music bombards our brains, causing us to feel—shaping our interactions with content, people, and ourselves—and, most of us, don’t know why any of it happens. But Devon Vonder Schmalz does.”