The Rappler: How Asia Pacific publishers push back vs Google, Facebook

The Rappler: How Asia Pacific publishers push back vs Google, Facebook. “Publishers created several country-wide and regional associations or consortia, where members pool their audiences into one large audience to rival tech giants’ reach and scale in their respective nations. These cooperatives, through a platform, also offer a one-stop-shop for advertisers. They also offer advertisers access to their audiences at just a few price points. Instead of seeking Google’s assistance to sell their content, these publishers can directly deal with advertisers.”

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