Explainer: What do political databases know about you? (MIT Technology Review)

MIT Technology Review: Explainer: What do political databases know about you?. “American citizens are inundated with political messages—on social networks, in their news feeds, through email, text messages, and phone calls. It’s not an accident that people get bombarded: political groups prefer a ‘multimodal’ voter contact strategy, where they use many platforms and multiple attempts to persuade a citizen to engage with their cause or candidate. An ad is followed by an email, which is followed by a text message—all designed to reinforce the message. These strategies are employed by political campaigns, political action committees, advocacy groups, and nonprofits alike. These different groups are subject to very different rules and regulations, but they all rely on capturing and devouring data about millions of people in America.”