The Conversation: How social media are levelling Kenya’s political field – and lessons learnt

The Conversation: How social media are levelling Kenya’s political field – and lessons learnt. “Social media were used sparingly by politicians in Kenya’s 2007 elections. However, there was a significant increase in use in the 2013 elections, and an even greater push in the 2017 elections. Over 80% of candidates had an online presence with the winning political coalition, Jubilee, using social media most aggressively. The greatest attraction for politicians is the large number of Kenyans on social media. The latest data put internet penetration at 90%. There are 8 million social media users and over 80% of Kenyans visit platforms such as Facebook, YouTube and WhatsApp.”

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