Exclusive: Google to pass on digital tax cost to advertisers (City A.M.)

City A.M.: Exclusive: Google to pass on digital tax cost to advertisers. “Google will increase the price of advertising on its platforms in the UK due to the Digital Services Tax, City A.M. can reveal. In an email sent to advertisers [Tuesday], seen by City A.M., the tech giant laid out plans for a two per cent ‘UK DST Fee’ which will be added to invoices from November 2020. The fee will apply to all adverts served in the UK across both Google Ads and YouTube.”

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