The Athletic: MLB TV ratings increase over last season, led by women and youth

The Athletic: MLB TV ratings increase over last season, led by women and youth. “That Major League Baseball TV ratings are up in the first month of the abbreviated 2020 season is somewhat of a modest surprise, given the sport is competing with NBA and NHL playoffs and a crush of political and pandemic news — not to mention the longstanding narrative of a graying sport in decline. But what is even more notable is the demographics fueling the rise: women and younger people, two groups that did not exactly flock to baseball in recent years (if not decades). The increases are seen in both national ratings, such as ESPN’s, and across the regional sports channels that air the bulk of MLB games.”

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