The New Times (Rwanda): How social media is influencing the rise of brand ambassadors

The New Times (Rwanda): How social media is influencing the rise of brand ambassadors. “Last week, Miss Rwanda 2020 Naomie Nishimwe, signed a contract that will see her become the brand ambassador for Itel Mobile Rwanda in the next twelve months. She joins a number of local celebrities helping different companies grow their sales by tapping into the presence on social media of different celebrities including musicians Bruce Melodie and The Ben, socialite Shadia Mbabazi a.k.a Shaddyboo, footballer Yves Kimenyi, media personality Luckman Nzeyimana and Miss Rwanda 2018 finalist Claudine Uwase Muyango, among many others.”

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