City of Chicago: City of Chicago Launches First-Of-Its-Kind Snapchat Lens Encouraging Residents to Wear Masks

City of Chicago: City of Chicago Launches First-Of-Its-Kind Snapchat Lens Encouraging Residents to Wear Masks. “The City of Chicago today launched another engagement tool to combat the spread of COVID-19 in Chicago—a Snapchat lens. The social media platform is popular amongst Millennials and Gen Zers, a demographic that has seen a recent rise in case numbers in Chicago, and which the City believes is key to stemming the virus. To encourage users to wear masks when in public, this first-of-its-kind Snapchat augmented reality lens deploys new technology that only allows the user to unlock the lens when they put on a mask.”

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